To paraphrase the great bard, Shakespeare – that is the question! In the days of modern technology when we can reach a world of women (and men) around the world with the click of a “like”; a 120 character tweet or via other social media platforms; I wonder why more women in business choose not to BLOG.
Perhaps we think we don’t write well enough. Or we right well, but don’t know what to talk about in a blog post. Perhaps the fear of exposure – after all the experts tell us we must be authentic, transparent and personal. Who wants to lay themselves bare for the world to see, read and perhaps ridicule. Or worse yet – say nothing! To hear nary a word can feel like I don’t exist. That my time, energy and creative effort are a “voice crying in the wilderness“!
Then there are practical matters to consider. It takes time to BLOG. Time we believe we simply don’t have. We must put the limited time we have each day to better use where an opportunity for greater ROI is likely to happen!
After all, if no one responds – what’s the use?
Well let me lay out some of the reasons to take a leap of faith and just begin. Begin blogging to gain experience and eventually greater exposure to add to that which we already get from various social media platforms that don’t require us to lay ourselves bare. TRANSPARENT admission – the following 4 reasons are captured from a recent HUBSPOT post on “THE BENEFITS OF BLOGGING – WHY BUSINESSES DO IT and YOU SHOULD TOO!” CLICK TO TWEET
1. If you have a current website; help drive traffic to it* – According to HubSpot, there are 3 main ways to drive website traffic: BLOGGING, SOCIAL MEDIA, SEARCH ENGINES. Every time you write a blog post, it’s one more indexed page on your website. It’s also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what content you’ve published that they should surface.
*One reason we chose to develop NEIGHBORHOOD BOUTIQUES for women who own small businesses or are majority or equal small business partners. Whether a woman has a current website or is just starting out and hasn’t yet invested in more expensive website development – the BLOG page at NEIGHBORHOOD BOUTIQUES is a great way to start blogging or use your blog page to introduce an audience to a great post on your current site!
2. It helps drive that traffic into leads* – “Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads. Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. And the way this works is really simple: Just add a lead-generating call-to-action to every blog post.” Hubspot notes that not every blog visitor will answer the call; not even the most successful bloggers convert every visitor to a lead. Keep blogging anyway. The more you blog; the more opportunity to turn consistent visitors into business leads. Put calls-to-action on every blog post, set a visitor-to-lead conversion rate benchmark for yourself, and strive to improve that each month.
*NEIGHBORHOOD BOUTIQUES is another marketing avenue to add to the marketing you already do. But what about the time it takes to market you and your business? If you have someone else doing a portion of it; you have time to focus on others things – like writing killer blog posts!
What a plus to have folks who are connected where you aren’t. Folks who know more about search engines and optimizing it for your success is a bonus none of us can afford to pass up! Search engine “optimization” is highly technical and somewhat scientific. I don’t know about you; but it’s not something I’m hungry to pack in my business tool bag. That’s why NEIGHBORHOOD BOUTIQUES is another great avenue to kicking up our visibility by maximizing SEO for as little as 65 cents a day – or less!
My my I’ve just looked at the number of words in this post and realized it’s time to split this important subject into two posts. Many experts say a post ought be no more than 500 words. Others say it should take as many words as it takes to complete the point of the post. Whatever is best may be up to you – and to your audience.
Since blogging is such an important topic; I think 2 posts do it more justice than cramming all into this one. So stay tuned for part 2 tomorrow.
In the meantime, why don’t you take a leap of faith and start a blog. If you have one; add at least one new post this week.
And if you’re a member here at NEIGHBORHOOD BOUTIQUES – add a new post today. Or better still; add a current exciting paragraph that leads me (and others) to one of your posts you know we’ll enjoy!
Linda S. Fitzgerald, Visionary Partner
Champion of Ordinarily Extraordinary Women of the World
A Women’s Place Network, Inc. dba
Affiliated Women International
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Image from HubSpot
[author] [author_image timthumb=’on’]https://pbs.twimg.com/profile_images/2382941337/pjm5n494765lxfks49h7_400x400.jpeg[/author_image] [author_info]My passion is to see women become all they are designed to be – personally and professionally. I write, teach, mentor and coach with that passion in mind. As an author and prolific blogger, I reach out to women in all walks of life, especially women of faith to empower and equip them for greatness. [/author_info] [/author]