Yesterday I talked about blogging, including the expertise from an awesome group called Hubspot. I laid out 2 of their 4 reasons for the importance of blogging for business reasons. Today’s post speaks to the other reasons Hubspot says it’s a great way to produce business leads that will eventually convert to business growth.
So hang on while I lay out what I consider the best reasons for blogging and add a few comments of my own.
- It helps establish authority!*– “The best business blogs answer common questions their leads and customers have. If you’re consistently creating content that’s helpful for your target customer, it’ll help establish you as an authority in their eyes.” Even if your ultimate goal is less generating leads and customers; but to add benefit to the lives of those who read your posts; consistent blogging on the topics you know best will eventually gain an audience of faithful, loyal and committed folks! Again, according to Hubspot – “”Establishing authority” is a fluffy metric — certainly not as concrete as traffic and leads, but it’s pretty powerful stuff.” (emphasis mine)
*Gaining authority in a crowded web world is no easy task. And all the major platforms frequented by billions worldwide keep us in the shadows from which we strive to emerge. But consistent constant adding of new targeted material will eventually gain us a foothold in the web world and provide an audience that looks for what we have to offer them!
- It drives long term results*– Blog posts have a life of their own. And in many instances that life is long-lived. Hubspot states that 70% of their traffic each month comes from posts that weren’t published that month. Whoa. How does that happen. Mainly through the search engines. People continue to see your post over time. “That blog post you took an hour to write is now ranking in search engines. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post. So while you’re surfing in Hawaii, picking up your kid from school, and hitting your snooze alarm, you’re also driving traffic and leads. One hour of effort today can turn into hundreds of thousands of views and leads in the future.”
There you have it! The four reasons Hubspot says everyone in business ought be blogging on a regular basis!
Here’s some thoughts of my own as I consider having blogged for 7 years and having done so on a regular basis:
1. Women in business, if you choose to add a BLOG to your marketing strategy, then consider WHO it is you want to attract before taking the leap of faith to do so. Defining a target market for your blog is as important as defining one for your business as a whole.
2. Dig deep into your areas of expertise and decide to add rich content from those areas. Someone in cyberspace with whom you connect will be looking for just what you offer. In other words, those women (or men) will deem you an “authority” and look for what you post on a regular basis.
3. Speaking of “regular basis”; determine a schedule for blogging. If one day a week is all you can work into an already overloaded calendar; then dedicate one day a week to doing so. Consistency is the key!
4. “Life is a blog post”. That’s one of my favorite sayings when asked – “what should I write about?” Another famous mantra helps us focus on life and how to turn its events into great blog content – “stop to smell the roses”. Take time to reflect on life events and ask yourself – “what’s in this experience that I can write about?” Caveat – if and when something grabs you as material for your next blog or blogs – write the post at that moment. Put it in your que as a draft; and complete it later.
Better still, write the entire post and set it to post at the day and time of your next regularly scheduled blog time.
5. Choose the right blogging platform for you. If you’re a novice just starting out; look for a simple platform that is highly intuitive and easy to use. We happen to use WordPress – which by the way is the favored platform of Google!
6. Finally – and it certainly isn’t the “final” word on blogging; know that you may go a long time without any comments from interested readers. Your following is as busy as you are. Perhaps more so. More often than not; they won’t take time to comment. But your stats will show that those who enjoy and learn from what you write are visiting on a regular basis.
Don’t give up. Keep adding great content, rich in information, inspiration and motivation on a consistent regular basis. Eventually it WILL pay off!
Well I’ve come to the end of another lengthy post when I vowed it would not be “another lengthy post”. But the truth is; blogging is a critically important marketing strategy for women in business. And it can be a source of personal enrichment as well as professional success!
So start today. Keep at it and do it with passion and purpose. Create an audience who waits to read your ‘stuff’. Truly, it will bring both enjoyment and payoff in the long run of life. . .
Linda S. Fitzgerald, Visionary Partner
Champion of Ordinarily Extraordinary Women of the World
A Women’s Place Network, Inc. dba
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[author] [author_image timthumb=’on’]https://pbs.twimg.com/profile_images/2382941337/pjm5n494765lxfks49h7_400x400.jpeg[/author_image] [author_info]My passion is to see women become all they are designed to be – personally and professionally. I write, teach, mentor and coach with that passion in mind. As an author and prolific blogger, I reach out to women in all walks of life, especially women of faith to empower and equip them for greatness. [/author_info] [/author]