Why I Write What I Write About?

Why I Write What I Write. . .

It has been said that I’m all over the landscape with my blog posts. One week it’s all about business; the next all about matters of the spirit. Sometimes its more personal and other times it’s pulled from the archives of nearly 10 years of saying something online. . .

Recently I was questioned with  words acquainted to the title of this post. . .

“Why do you write what you write about?” The questioner was curious about my approach to “answers to basic business challenges” as being less about business and more about personal-psychological issues. My response went something like the following: . . .

The “Soft” Side of Business. . .

Everyone thinks of business as being about practical knowledge that has nothing to do with psychological or spiritual matters at all. Yet most folks in college preparing for a business career take more than one psych course. Folks who study marketing and public relations, important aspects of business success, use the psychological knowledge gained in school as lead generation strategies for this or that product or service.

The psychological side of business is what I call it’s “soft side”! The “under belly” that doesn’t show as much publicly as it under girds the success that does show publicly.

It’s “I” Who Wants to Succeed!

I am the one who wants to succeed in business – actually in anything I undertake.

Note the words I used to begin the previous sentence. . . “I am”. I am is personal. It’s essence. My essence – and yours. Whenever we want to declare something about ourselves; or for ourselves, we begin with “I am”.  I am a woman; I am a business owner; I am a Mother, grandmother, so on and so forth! In point of fact, it’s the Name PAPA God uses for Himself. It is purely and simply who we are in the raw. . . with no pretense or masks to hide from the world. Or from ourselves!

Over the years I’ve been in the marketplace, I’ve noticed that the folks who give as much attention to developing the soft side of business as to the practical aspects, are the one’s who achieve a level of desired success whether in corporate America or business entrepreneurship!

What’s the Under Belly Look Like?

The soft side of business is about who I choose to become personally, as well as spiritually. It’s the “who” of business rather than the “what”.

I’ve always been a ‘dreamer’. A woman with a vivid imagination who dreamed of great exploits which included the Broadway stage or singing at the Met. I could see myself doing so in my mind’s eye. But I lacked the courage to actually do what it took to achieve either of these grand expectations.

The truth of who I am is a basic shyness I refused to own. Mainly because every personality inventory I took said otherwise. So I stressed over the anxiety I felt when I had to show up at a large gathering. If I wasn’t “on” so to speak; then I wanted to hang in the corner or simply not show up at all. It took all my intestinal fortitude to dress up and show up if the crowd was thought to be more than 5 or 6.

I could perform before 1000 or more folks without breaking a sweat. But ask me to mingle in a crowd of 100 or more at a networking event and I was a bundle of nerves. The thought of doing a vendor event was enough to send me to the Xanax for comfort.

What I’m trying to convey is that until I owned introversion as the core of my being; I put myself in situations that did not showcase me in my best professional light. I had to reach a level of honest self-examination so I could carve out the most comfortable way for me to share who I am personally as well as what I do professionally!

The “under belly” is who we are in all our authenticity. It looks like who we are as a woman. It IS who we are as a woman – a woman in business and life in general.

It is the good, the bad and the ugly. It is that which will drive you (and me) to get down and dirty with ourselves in order to be as authentic publicly as we are in our secret places. When we do; we will have gained a comfort and confidence in self that no one can take away!

And that my dear friends, is success! Not just in business; but in anything we undertake in life.

Okay, So Maybe I Get It!

If so, then you know that I write what I write about to encourage women of faith in business to learn more about themselves (the good, the bad and the ugly) so that success is less likely to allude them. It’s one way I can facilitate the personal/spiritual growth that is so necessary to business and life success.

So I will continue to write about the “soft side” of most everything life and business has to offer. Because meeting and overcoming the challenges presented by the ‘soft side’ is one of life’s greatest joys. It is also a critical factor in achieving the success each of us desires!



Linda S. Fitzgerald, M.S.Ed, CEO & Visionary Partner
A Women’s Place Network, Inc. dba
Affiliated Women International
Building a Community of Christian Business Women
The Neighborhood at Facebook
AWIBoutiques at Facebook

Linda S. Fitzgerald

I have a fiery passion to see women become all they are designed to be - personally and professionally. I write, teach, mentor and coach with that passion in mind. As an author and prolific blogger, I reach out to women in all walks of life, especially women of faith to empower and equip them for greatness.


  1. Jonie Spetter on November 16, 2018 at 4:58 pm

    Working on my success! As I age authenticity is what I long for and strive for. I am where I am because of who I am. And I’m ready to own it all. We like to think we do business with the smartest and best, but we really choose those people we like and those that make us like ourselves.

  2. Linda S. Fitzgerald on November 21, 2018 at 2:04 pm

    Great observation and reflection Jonie. In all of life, we tend to engage and interact with those most like ourselves. I think it’s called being “human”! Bless you for responding!


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