What does the phrase “bottom line” conjure up in your mind?
If you’re like me and most of the rest of the folks in my world, it brings about financial ideas. With the words of a popular television commercial these days. . . “what’s in your wallet?” Or on your profit-loss statement under “PROFIT”! Whatever comes to your mind, the “bottom line” is critically important to the success of our women-owned businesses – whatever their size and scope!
I’m partial to the thoughts and writing of Bob Burg and John David Mann. Especially “The Go-Giver” series. Last week I found the following post in their Facebook group, Go-Giver Ambassadors. . .
“The five principles explored in this book govern success in sales; they also govern successful friendships and partnerships, marriages and families, and organizations large and small. This is because the laws that govern good salesmanship are the laws that govern good relationships. Selling is not at its core a business transaction; it is first and foremost the forging of a human connection. ~ Bob Burg and John David Mann, ‘Go-Givers Sell More”.
Is it possible this is our “bottom line”? And not the almighty dollar? While the dollar (or dollars plural) is important, perhaps how we arrive at a solid fluid and successful “bottom line” is different than what the world of business says it is. Perhaps our success is in the human connections we forge. Perhaps it’s in the quality of those relationships and the positive impact they make on us. Perhaps the true “bottom line” won’t ultimately be measured by what we have in our bank accounts, but in the account called relationships.
I don’t need to belabor the content of this post. It is what it is. We either buy into the concept or we don’t. We either give lip service to it or we take to heart and put our focus of business energy on the connections rather than the “sale”. So what do you think?
Is it a concept worth pursuing?
If you’re pursuing it, how would you rate the quality of your ‘human connections‘?
Or will you simply write it off as so much hogwash.
Whatever you decide will ultimately impact your business for better or worse. . .
Linda S. Fitzgerald, CEO & Visionary Partner
Champion of Ordinarily Extraordinary Women of the World
A Women’s Place Network, Inc. dba
Affiliated Women International
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[author] [author_image timthumb=’on’]https://affiliatedwomeninternational.com//wp-content/uploads/2015/05/linda-google-NB-profile-pic.jpg[/author_image] [author_info]I have a ‘fiery’ passion to see women become all they are designed to be – personally, professionally and most of all – spiritually. I write, teach, mentor and coach with that passion in mind. As an author and prolific blogger, I reach out to women in all walks of life, especially women of faith to empower and equip them for greatness. [/author_info] [/author]